Notes on AEO, SEO, and showing up.
Practical thinking for small businesses navigating AI search and digital presence.
AEO
Every AI Search & Brand Visibility Term, Explained
SEO, AEO, GEO, LLMO, and every other acronym in this space — decoded in plain language.
September 7, 2026 · 8 min read
AEO
SEO Is Dying, AEO Is Unstable, GEO Is Unproven
What's actually happening to search right now, and what it means if you're building a brand online.
September 1, 2026 · 5 min read
AEO
What Is Answer Engine Optimization, Really?
A plain-language breakdown of how AI models choose which businesses to recommend.
July 18, 2026 · 6 min read
SEO
Local SEO Basics Every Small Business Gets Wrong
The five fixable mistakes keeping you out of the local map pack.
July 9, 2026 · 5 min read
Digital Presence
One Brand, Five Platforms: A Consistency Checklist
How to keep your website and socials feeling like the same business.
June 30, 2026 · 4 min read